INFLUENCER MARKETING AGENCY

Notice that watch on your favourite Instagram models arm? How about the car that your favourite YouTube personality just started their video in. Whilst minor, these appearances generate tremendous interest and sales for the companies, enough to utilise these accessible celebrities or as the industry calls them ‘Opinion Leaders’. As an influencer marketing agency in Australia, we are the mediator between everyday business owners and these leaders of thought.

While you may hate to admit it, these people have a massive impact on the general public, and practical and strategic brands understand which Influencers to activate to get the best return on investment for their product or service. Businesses can utilise specific opinion leaders who can pinpoint particular target audiences and potential customers to get a message, product or service across for a larger business entity.

Unlike traditional starts, influencers exist in their biome and hold enormous attention from their fans and followers. Unlike many Hollywood celebrities, influencers are accessible for business relationships, and as an Influencer Agency in Australia we can connect you. No matter your size, utilising influencers can dramatically increase the reach and effectiveness of a campaign, no matter the type of influencer, whether they are big influencers or even micro influencers.

We are a Mega & Micro Influencer Agency

Most influencers will have their own set of standards and partnership ethics that they adhere to as well as any rule specific to a platform. Hack Communications Influencer Management uses their liaison experience to make sure that both parties have positive outcomes from any partnership and that expectations are made clear. Our analytics support team then provides data to illustrate the effectiveness of the digital marketing campaign. Sometimes the most effective use of influencing is to use more than one. Combining different influencers within a similar industry sends a strong message that, without question, shapes consumer choices and purchasing decisions.

Our Agency Influencer Marketing Channels

We utilise digital influencers from a range of different social media platforms. All of our clients generally offer a different product or service, sometimes certain products will suit a different social media platform and in turn a different influencer. We are able to help our clients connect their brands to the right target market and instil brand awareness by utilising and finding the right influencer on the right platform.

Our Social Media Influencer Channels include:

facebook influencers

Facebook isn’t generally the platform a business will immediately turn to for an influencer, however, Facebook is one of the older social media platforms and therefore has the biggest user base and potential target audience. Facebook also has the benefit of having prominent pages and groups, Facebook may be the right platform for you, it all depends on where your target market hangs out.

instagram influencers

Instagram is the most popular platform to date for influencer marketing campaigns. It is second to Facebook as the platform with the most users and boasts huge engagement rates far higher than those seen elsewhere. Instagram is a fantastic platform for micro influencer marketing and mega influencing alike, with influencers that have greatly varying follower numbers.

snapchat influencers

Snapchat is still a hugely populated social media platform, it’s greatest vantage point is in it’s behind the scenes styled content. Influencers are able to record themselves in short video bursts to promote products or services, Snapchat also allows for linking and integrated shopping. This makes it an ideal channel to target with the right influencer.

youtube influencers

YouTube is the biggest video sharing platform in the world and the second most popular social media platform. A benefit of using YouTube as an influencer platform is it’s long form content, this makes it perfect for products and services that may take a bit longer to describe to your audience.

tiktok influencers

TikTok is the newest social media platform to come around in recent times and has garnered millions of users in a short period. Much like Snapchat and Instagram, TikTok is all about sharing video content. The platform mostly consist of younger users and for this reason requires an appropriate product to be a worthwhile advocate as your influencer marketing channel.

podcast & blogger influencers

Podcast hosts and bloggers alike are content creators that are known for their engaging stories, this means they are compelling thought leaders and are well received by their audiences. Podcast influencers or the hosts are a great market for sponsorship opportunities and affiliate deals. Bloggers likewise are great for exploring products or services at a deeper level, as they can create much longer form content.

youtube influencers

YouTube is the biggest video sharing platform in the world and the second most popular social media platform. A benefit of using YouTube as an influencer platform is it’s long form content, this makes it perfect for products and services that may take a bit longer to describe to your audience.

tiktok influencers

TikTok is the newest social media platform to come around in recent times and has garnered millions of users in a short period. Much like Snapchat and Instagram, TikTok is all about sharing video content. The platform mostly consist of younger users and for this reason requires an appropriate product to be a worthwhile advocate as your influencer marketing channel.

podcast & blogger influencers

Podcast hosts and bloggers alike are content creators that are known for their engaging stories, this means they are compelling thought leaders and are well received by their audiences. Podcast influencers or the hosts are a great market for sponsorship opportunities and affiliate deals. Bloggers likewise are great for exploring products or services at a deeper level, as they can create much longer form content.

If you are looking for an influencer digital agency and management service, Hack Communications is for you!